Company Announcement · For Immediate Release
Las Vegas News Launches Self-Serve Ads for Brands Reaching Las Vegas Visitors, Conventions and Events
Advertisers worldwide can now purchase display campaigns directly from the publisher, align campaign dates with major Las Vegas moments and choose relevant news categories without requesting a proposal or booking a sales call.
AS VEGAS — LLas Vegas News has launched a direct self-serve display advertising platform that allows businesses, organizations, exhibitors and online advertisers to buy advertising on the Las Vegas News website without first requesting a proposal or contacting a sales representative.
Through the new platform, qualified advertisers can review available placements, select campaign dates and relevant content categories, submit advertising creative or request creative assistance, see the amount due and complete checkout online. Campaigns remain subject to publisher review and advertising policies before publication.
The platform is designed for advertisers located anywhere that have a reason to reach people whose travel plans, professional interests, entertainment choices or purchasing decisions are connected to Las Vegas.
Those figures, published by the Las Vegas Convention and Visitors Authority, illustrate the scale of the city’s year-round visitor and convention economy—and the range of moments in which audiences are deciding what to attend, where to stay, how to travel and what to purchase.
A direct path to the Las Vegas attention economy
The advertising opportunity extends beyond companies headquartered in Nevada. A cybersecurity company exhibiting during Black Hat USA, a technology brand preparing for CES, a business activating around EDC Las Vegas, or a national e-commerce company seeking Las Vegas travelers can use the same publisher-owned platform.
Campaign dates can also be aligned with major entertainment and sports periods, including Las Vegas residencies, concerts, festivals, events at Allegiant Stadium and T-Mobile Arena, performances at Sphere, and the Formula 1 Las Vegas Grand Prix.
“An advertiser does not have to be based in Las Vegas to benefit from the Las Vegas market. It may be an exhibitor building awareness before a convention, a restaurant reaching concertgoers, a transportation company serving stadium visitors, or an online brand interested in travelers planning a Las Vegas trip. We built the platform so advertisers can see the opportunity, understand the price and buy directly from the publisher.”
— Samantha Reyes, Reporter, Las Vegas News
Audience opportunities around high-intent Las Vegas moments
Build awareness before attendees arrive
Exhibitors, sponsors, agencies, technology companies and business-service providers can schedule visibility around convention periods while readers are researching events, travel and the city.
Reach people planning and navigating a visit
Hotels, casino resorts, restaurants, attractions, tours and transportation providers can reach readers interested in flights, airport transportation, accommodations and Las Vegas itineraries.
Align campaigns with major entertainment demand
Brands can schedule campaigns around concerts, residencies, festivals, nightlife, shows and special event weekends when visitors are actively deciding how to spend their time.
Connect with fans beyond the ticket
Restaurants, transportation services, retailers, hospitality brands and online businesses can seek visibility among readers following stadium, arena, combat-sports and motorsports events.
Platform at a glance
- Available to qualified advertisers worldwide
- Direct purchase from Las Vegas News
- Desktop and mobile display placements
- Campaign scheduling by available dates
- Selection of relevant content categories
- Creative submission or assistance options
- Upfront pricing before checkout
- Campaign timing aligned with conventions, travel, sports and entertainment periods
- No proposal or sales call required
- Impression, click and CTR reporting where applicable
Advertisers that need a customized campaign, multiple placements, sponsorship integration or creative guidance may still request direct assistance. The self-serve option provides a faster entry point for advertisers that are ready to select an available placement and proceed online.
View available advertising opportunities
Businesses, organizations, exhibitors and online advertisers can review current placements, pricing and campaign options through the Las Vegas News advertising portal.
Explore the Self-Serve Ad Platform →Availability: The Las Vegas News self-serve advertising platform is available online now. All advertisements are subject to inventory availability, technical specifications, payment authorization, publisher approval and applicable advertising policies.
