Grow Your News Website With More Distribution, Audience and Publisher Opportunities
Publishing original journalism is difficult enough. Getting that journalism discovered, reaching new readers and building sustainable revenue should not depend on a single search engine, news platform or advertising provider.
Las Vegas News Publisher Network gives eligible independent, local, regional and niche publishers another way to distribute journalism, reach readers, understand performance and participate in publisher earning opportunities while retaining control of their publication.
Enter your publication website or compatible feed to begin an eligibility scan. Acceptance, distribution, traffic, program availability and earnings are not guaranteed.
Do You Publish Journalism, Distribute News or Refer Advertisers?
Las Vegas News operates distinct network programs for different kinds of participation. An organization may qualify for more than one program, but each program has its own eligibility, tracking, terms and compensation structure.
I Publish Journalism
I operate a news publication and want additional distribution, readership, performance intelligence and eligible publisher earning opportunities.
I Distribute News
I have a website, newsletter, social audience, community or other legitimate distribution channel and want to share eligible Las Vegas News journalism.
I Refer Advertisers
I work with businesses or organizations that may want to reach Las Vegas News audiences through advertising.
Independent Publishers Need More Than One Path to an Audience
A newsroom can produce useful original reporting and still struggle with distribution. Search visibility changes. Social platforms change their algorithms. Advertising revenue fluctuates. Monetization applications may be rejected, and building meaningful visibility through major news platforms can take time.
The Las Vegas News Publisher Network is designed to provide an additional distribution and publisher-growth channel. Publishers can continue pursuing Google News, Microsoft Start/MSN, Bing, Yahoo and other distribution opportunities while developing another route to readers.
Publishers remain independent and continue operating their own websites, newsrooms, editorial processes, advertising relationships and other monetization strategies.
Already Publishing News? See Whether Your Publication Qualifies
Enter your publication domain or supported news feed. The same Publisher Network infrastructure used to evaluate publications can discover compatible feeds, examine current publishing signals and determine the appropriate next step.
Publication Discovery
Identify the publication and compatible publishing sources.
Feed Compatibility
Evaluate supported RSS, Atom and other compatible feed signals.
Publishing Activity
Review current publishing and feed-health signals.
Network Eligibility
Determine whether the publication can proceed, requires review or already has a network record.
From Your Newsroom to New Readers
The Publisher Network is designed to extend the reach of eligible journalism without requiring publishers to abandon their own websites or publishing operations.
1. Your Publication
Continue publishing journalism on your own website and domain.
2. Compatible Feeds
Eligible publication feeds provide structured discovery of current journalism.
3. Network Discovery
Network systems identify, classify and process eligible stories for applicable distribution.
4. Reader Discovery
Stories can reach readers through applicable Newswire, discovery and recommendation experiences.
5. Performance Signals
Available readership, story and network-performance signals are associated with the publication.
6. Publisher Dashboard
Approved publishers can privately review available publication, performance, rights and earnings information.
Trying to Get Your News Website on Google News, MSN, Bing or Yahoo?
Major news platforms can provide valuable distribution, but their publisher pathways are not identical. Publishers searching for how to get on Google News, how to get a news website on Bing News, how to publish on MSN or how to get news on Yahoo should treat each platform as a separate distribution opportunity.
For Google News specifically, Google says publication pages are generated automatically and eligible web content is automatically considered for Google News and other news surfaces. Publishers should continue developing strong publication identity, original journalism, technical accessibility and other platform-specific signals while pursuing additional legitimate distribution channels.
Keep pursuing major news platforms. Add another path to readers.
Las Vegas News has published a detailed guide explaining the different pathways publishers can consider when working toward visibility on Google News, MSN, Bing and Yahoo, while continuing to build their own audience and distribution strategy.
Read: How to Get Your News Website on Google News, MSN, Bing and Yahoo →
Check whether your publication qualifies for the Publisher Network →
Planning for Google AdSense Approval or Exploring Media.net and Other Monetization Options?
Whether you are preparing for Google AdSense approval, exploring Media.net or other publisher advertising platforms, or already monetizing your publication, a resilient news business can benefit from developing more than one revenue and distribution channel.
Las Vegas News Publisher Network is not positioned as a replacement for AdSense, Media.net or another advertising provider. Eligible publishers can gain an additional distribution relationship, reach new readers, monitor how their journalism performs and participate in applicable publisher earning opportunities associated with network activity around their content.
Publishers can continue developing and operating their existing website monetization strategy alongside eligible Las Vegas News opportunities.
Additional Advertising Opportunities
Depending on Publisher Partner Level, network activity, account standing, program requirements and other eligibility factors, publishers may become eligible for additional Las Vegas News programs, including advertising-related opportunities as those programs become available to a qualifying publication.
Optional programs have separate eligibility, review and participation requirements and are managed independently from basic Publisher Network membership.
How Do News Websites Make Money?
There is no single business model for digital journalism. Publishers commonly combine multiple revenue sources rather than depending entirely on one.
Advertising
Display, native, video, sponsorship and direct advertising can generate revenue from a publication’s audience.
Subscriptions & Memberships
Some publishers charge for access, membership or additional reader benefits.
Reader Support
Community and nonprofit journalism may use donations, grants or philanthropic support.
Commercial Revenue
Appropriate publishers may use affiliate relationships, directories, services or commerce.
Sponsorships & Events
Publishers can develop direct relationships around newsletters, events, special coverage and sponsorships.
Distribution Networks
Additional distribution can create new readership and, where eligible, additional publisher earning opportunities.
Revenue diversification can reduce dependence on any single platform.
One Publisher Account. Your Publications. Your Performance. Your Opportunities.
Approved publishers receive access to a private Las Vegas News Publisher Network portal designed to put publication management and network information in one place.
Dashboard
Review Partner Level, distributed stories, readership, story activity and available estimated earnings information.
Stories
Review journalism associated with your publication and available story performance.
Feeds
Manage eligible publication feeds and distribution sources.
Rights & Authorization
Manage applicable permissions for content, images, distribution, search visibility and revenue participation.
Earnings & Payments
Review publisher earnings information and complete applicable payout information when required.
Your Opportunities
See additional network opportunities that may become available based on eligibility and network participation.
Profile
Maintain publisher and publication information used throughout the network.
Team
Manage authorized access to publication resources according to account permissions.
Notifications
Receive relevant publisher communications, account information and network updates.
One Publisher Relationship. Multiple Potential Opportunities.
Publisher Network membership centers on distributing and managing a publisher’s own journalism. Separately, qualifying organizations may participate in other Las Vegas News programs when they meet those programs’ requirements.
Publisher Network
Distribute eligible journalism, develop readership, manage publication rights and review applicable publisher performance and earnings information.
News Distribution Network
Approved Network Partners can separately distribute eligible Las Vegas News journalism using tracked links and participate in eligible attributable advertising revenue under that program’s terms.
Las Vegas Advertising Network
Qualifying publishers and other approved partners can separately refer businesses interested in Las Vegas News advertising and participate in eligible referral commissions under applicable program terms.
Network Opportunities Can Develop With the Publisher Relationship
Publisher participation is not necessarily identical for every publication. Las Vegas News Publisher Network uses Publisher Partner Levels to organize benefits and opportunities without exposing internal revenue-allocation formulas.
Depending on Partner Level, network activity, account standing, program-specific requirements and other eligibility factors, additional opportunities may become available. These can include enhanced publisher resources, expanded advertising opportunities, growth opportunities, priority commercial programs and other network benefits where applicable.
Your Publication May Already Have a Presence in the Network
Las Vegas News Publisher Network can discover compatible publications and journalism through its news-discovery infrastructure. If your publication already has an unclaimed network record, an authorized representative may be directed through the Publisher Claim process instead of creating a duplicate publication.
Where applicable network data is available, publishers may be able to review information associated with their publication as part of the claim journey.
The labels above illustrate categories of information; they are not sample performance claims or guaranteed results.
Who Is the Publisher Network For?
The network is designed for qualifying local newspapers, independent news websites, regional publishers, community news organizations, digital-native newsrooms, trade publications, industry news publishers and specialized journalism organizations.
What We Look For
Active Journalism
Current, substantive publishing activity appropriate to the network.
Publication Identity
Signals that help establish a genuine publication and responsible publisher presence.
Compatible Infrastructure
Supported website and feed signals that allow the network to discover eligible journalism.
Network Requirements
Applicable feed health, activity, geographic, policy and other eligibility requirements.
Some publications may qualify to proceed, some may require manual review and others may not currently satisfy applicable network requirements. Exact security, integrity and anti-abuse thresholds are not publicly disclosed.
Your Publication Remains Your Publication
Your Website
Continue publishing on your own domain and operating your existing publication.
Your Editorial Independence
Your newsroom remains responsible for its own journalism and editorial operations.
Your Existing Monetization
Continue using your own advertising, subscriptions, sponsorships and other appropriate revenue relationships.
Your Distribution Options
Continue pursuing Google News, Microsoft Start/MSN, Bing, Yahoo and other independent distribution opportunities.
Keep Control of Your Journalism
Distribution should not require a publisher to surrender its identity. Participating publications retain their independent publishing operations, while Publisher Network rights and authorization controls help define how eligible journalism may participate.
Depending on applicable permissions and network functionality, controls can cover areas such as headlines, excerpts, eligible full content, publication images, search visibility, news distribution and revenue participation.
How the Las Vegas News Publisher Network Works
- Enter your publication.
Submit your website domain or a supported publication feed. - Run the publication scan.
The network evaluates supported publication, feed, activity and eligibility signals. - Review your result.
Your publication may be eligible, require additional review or already exist within the network. - Select applicable feeds and permissions.
Eligible publishers choose the publication sources and distribution authorizations appropriate to their account. - Complete verification and review.
Applicable publication affiliation and network requirements are verified before activation. - Access your private dashboard.
Manage publications, feeds, stories, rights, performance, earnings and available opportunities from your publisher account.
Built for Independent, Local and Specialized Publishers
The Publisher Network can be relevant to established publications as well as qualifying independent, local, regional and niche news organizations looking for additional distribution and audience opportunities.
Eligibility is determined by network rules and publication signals. Submitted publications may be evaluated for compatible feeds, publishing activity, website and feed health and other applicable requirements. Some submissions may require manual review.
News Distribution, Google News and Website Monetization Questions
How do I get my website on Google News?
Google says publication pages are now automatically generated and eligible content is automatically considered for Google News and other news surfaces. Inclusion and ranking are not guaranteed and depend on Google’s systems, policies and ranking signals.
Do I need Google News acceptance before joining Las Vegas News Publisher Network?
No. Las Vegas News Publisher Network has its own publication scanning, eligibility and review process. Google News participation is separate.
Can I continue pursuing Google News, MSN, Bing or Yahoo?
Yes. The Publisher Network is an additional distribution opportunity and does not require publishers to abandon other platforms.
Is Las Vegas News Publisher Network a Google AdSense alternative?
It is not simply a replacement advertising script. The Publisher Network provides distribution, audience and eligible publisher earning opportunities. Publishers can maintain their own website monetization, while qualifying publishers may also become eligible for separate Las Vegas News advertising-related opportunities.
Can I monetize a news website without Google AdSense?
Yes. Depending on the publication, digital publishers may use advertising, sponsorships, subscriptions, memberships, reader support, grants, affiliate relationships, events, services, licensing or distribution partnerships. No single model is appropriate for every publisher.
How do news websites make money?
Common models include advertising, sponsorships, subscriptions, memberships, donations, grants, affiliate revenue, events and distribution or licensing arrangements. Many publishers diversify across several revenue sources.
Does joining guarantee traffic or publisher earnings?
No. Distribution, readership, advertising activity and publisher earnings can vary. Membership does not guarantee a particular amount of traffic, advertising activity or income.
What is a Publisher Partner Level?
Partner Levels organize publisher benefits and opportunities within the network. Current levels include Bronze, Silver, Gold, Diamond and Platinum. Individual programs may have additional eligibility requirements.
What can I manage from my private publisher dashboard?
Depending on account status and available functionality, the portal can provide access to Dashboard, Stories, Feeds, Profile, Team, Rights & Authorization, Notifications, Earnings, Payments and network opportunities.
Can I manage more than one publication?
Publisher accounts can support authorized publication management according to applicable account and source permissions.
Can I control how my journalism is distributed?
The Publisher Network includes publication authorization and rights controls. Available permissions can govern eligible content use, images, distribution, search visibility and revenue participation.
What happens if Las Vegas News has already discovered my publication?
If an existing unclaimed publication is identified, an authorized representative may be directed through the Publisher Claim process instead of creating a duplicate publication.
What if my publication is not immediately eligible?
A publication may require manual review or may not currently satisfy applicable network requirements. Eligibility can depend on publication and feed signals as well as network policies.
Can individuals get paid to share news articles or links?
Las Vegas News operates separate partner programs for different forms of participation. News-sharing and referral opportunities are distinct from Publisher Network earnings and have their own eligibility and participation requirements.
Your Journalism Is Already Working Hard. Give It Another Opportunity to Travel.
Continue building your publication. Continue pursuing search, Google News and other distribution channels. Continue developing your own audience and revenue strategy.
And add another path.
See whether your publication qualifies for the Las Vegas News Publisher Network.
Eligibility, distribution, readership, program availability and earnings are not guaranteed and may vary by publication, audience, network activity and applicable program requirements.
Explore the Publisher and Partner Ecosystem
Getting on Google News, MSN, Bing & Yahoo
Read the publisher guide to major news-distribution platforms and how an additional distribution strategy can fit alongside them.
Become a Digital News Distributor
Learn how the separate News Distribution Network works for approved participants distributing eligible Las Vegas News stories.
Las Vegas News Distribution Network
Review the public program page for Network Partners, program mechanics and participation.
Las Vegas Advertising Network
Learn about separate advertising-referral opportunities for qualifying publishers and other approved partners.
Publisher Eligibility
Ready to participate as a news publisher? Start with the publication scanner and eligibility workflow.
Primary Sources
- Google News Publisher Help — Publication pages and automatic consideration: support.google.com/news/publisher-center/answer/15898024
- Google News Publisher Help — Ranking and eligibility information: support.google.com/news/publisher-center/answer/9606702
- Google AdSense Help — How AdSense works: support.google.com/adsense/answer/6242051
- Google News Initiative — Publisher revenue resources: newsinitiative.withgoogle.com/resources/trainings/revenue/